Unlock The Predictive Power Of 244 Tests And Counting
To Learn Which Patterns Win, By How Much And Where
(Each test saves you weeks of testing time and up to thousands of dollars in potential upside from higher conversions. )
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Unlimited User Accounts
License to use the data by unlimited users.
Access to 244+ searchable a/b tests
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License to use the data by up to 5 users.
Access to 244+ searchable a/b tests
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$720 / year
1 User Account
License to use the data by 1 user.
Access to 244+ searchable a/b tests
All Plans Come With
Access To All Tests
Get access to all published tests to guide your own design & experiments.
5+ New Tests Each Month
Get 5 new A/B tests each month as we obtain new test results.
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If you find that GoodUI Premium isn't for you, you can cancel at any time.
Companies That Trust GoodUI Patterns & Tests For Higher Conversions
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Without Premium Many Of Your A/B Tests Fall Flat
We know the pain of failing and/or insignificant a/b tests. When randomness drives your experimentation, it's actually common for struggling teams to see streaks of failed a/b tests one after another - there is a better way.
With Premium More Of Your A/B Tests Will Win
GoodUI Premium test results will inspire you to design and prioritize experiments based on repeatable successes (the more patterns work for others, the higher the recommendation). With this approach, your chance of finding winning a/b tests is bound to increase.
Without Premium You Make Design Decisions With Your Instinct
Gut feelings are ok - sometimes. We find that instinct alone however leads to results governed by chance (50/50). Such design decision making is risky as both negative and positive suggestions are made which cancel eachother out.
With Premium You Make Design Decisions Based On Evidence
GoodUI Premium provides you with design patterns that have been repeatedly tried and tested across multiple web sites. It's better to make higher confidence design recommendations based on trustworthy experiments.
Without Premium You Assume All Best Practices Work Equally Well
As UI best practices are popularized, it's easy to assume that they all work equally well. By running experiments we know that this isn't true. Many popular best practices have very small or even negative impacts - don't assume.
With Premium You Understand Where Things Work & Don't
GoodUI Premium provides you with a clear understanding of the expected effects of each pattern (based on experiment results). Because we publish all test results, you'll know which patterns are better than others and where they fail.
Common Questions With Answers
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Are the patterns for desktop or mobile?
Usually both. Most of the patterns are highly applicable to various devices. Our tests are also tagged with the device segments that they ran on.
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What does the repeatability scale mean?
Everytime a pattern obtains a new test with a highly signficant result, it gain or loses a repeatability point (depending on whether it won or lost). This is how we separate the higher probability patterns from the underperformers.
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Are the patterns guaranteed to work?
The more a pattern works (repeatability count), the more likely it will work again. Having said that, we also publish very interesting cases where tests fail. We do this with the intention of helping everyone understand what to avoid and what to replicate.
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What type of companies share test results on GoodUI?
We are working with a wide range of companies from bigger ones such as: Reverb, Yummly, Microsoft, Thomasnet, all the way to startups. All companies that share their experiments have experienced teams that have high testing standards.