Booking A/B Tests Ghost Buttons, But Their Hopes Fade Away As Predicted
Ghosts buttons. We know that this style of buttons is net negative based on this evidence-based pattern. So when Booking ran this experiment, it's no surpirse that it was eventually rejected - a predictable replication.
B - Dec 18, 2019 Screenshot
Highlighted UI Changes From This Leak
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Ghost Buttons
The control version uses high contrast blue background buttons, whereas the variation has white background buttons with a thin blue border (ghosts).
-0.5 Repeatability has been assigned to Pattern #77: Ghost Buttons as evidence that it's getting worse
Repeatability is a net count of evidence for or against a pattern. It’s how we can predict which patterns are better than others. :)
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