Pattern #104: Static Image Options Save Pattern Bookmark
Pattern Author:
Karl Gilis
- The G in AGConsult
Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Replace: Carousel With Static Images Choice
This pattern raises the question whether animating carousells are better or worse than showing static image options (equally spaced).
Median Effects
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Engagement
Ex: Any Action / Visit
(1 tests)
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Conversions
Ex: Signups, Leads
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Sales
Ex: Transactions, Upsells
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
Leaks
Booking's Homepage Carousel Experiment Fails As Predicted
I was glad to detect this carousel experiment that Booking recently ran on their homepage because we've already seen similar experiments fail in the past. Instead of showing 5 location tiles, they tested a version that only showed 3 tiles at a time with an ability to slide for more - a carousel. It wasn't the automatic slider type that would unleash the wrath of Karl Gilis, but it was a user-invoked slider nevertheless. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.