Pattern #105: Lead Magnets Save Pattern Bookmark
Pattern Author:
Niels Hapke
- CEO @ Kenhub
Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Lead Magnet Giving a Gift
In this pattern, something extra is provided to the person signing up for a service. This could be an ebook, a cheatsheet, template, or anything else with potential value. Do such lead magnets work or not - is the question this pattern raises.
Median Effects
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Engagement
Ex: Any Action / Visit
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Conversions
Ex: Signups, Leads
(1 tests)
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Sales
Ex: Transactions, Upsells
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.