Pattern #107: Contrast Links & Buttons Save Pattern Bookmark
Pattern Author:
Julian Gaviria
- Director of User Experience @thomasnet
Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
-
Higher Contrast Contrast
This pattern asks the question whether lighter or darker contrast is better for text links and buttons.
Median Effects
?
Engagement
Ex: Any Action / Visit
(1 tests)
?
Conversions
Ex: Signups, Leads
?
Sales
Ex: Transactions, Upsells
?
Revenue
Ex: AOV, LTV
?
Retention
Ex: Return Visits
?
Referrals
Ex: Social Shares
Leaks
Google Has Been A/B Testing Link Colors (Again) And This Light Blue Didn't Pass
It's been a decade since it was first discovered that Google has famously tested those 41 shades of blue. Last month I discovered that they began experimenting with link colors on their search results screen - once again. This time Google tested a lighter blue with a lower contrast which turned out that they rejected (most likely due to a negative experiment result). View Leak
Zalando Rejects Black Add-To-Cart Buttons
Zalando has run a simple experiment on their product page where they challenged their existing orange add-to-cart button against a black one. One month later, the black button was rejected even though the black one had a higher contrast ratio. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.