Pattern #112: Lower Price Frames Save Pattern Bookmark

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Lower Price Frames

  1. Lower Price Context Price Illusions

    In this pattern, a product price is framed into a lower one by showing a unit price along with the total. In subscription services, a monthly or daily price context can used to achieve the same effect.

Median Effects

?

Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

?

Sales

Ex: Transactions, Upsells

(1 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Test #265 Tested on Poll-app.com by P. Olivier Martel Pierre Olivier Oct 17, 2019

Find Out How It Performed With 4,157 Visitors

Pricing Desktop, Mobile

  •  

  • Measured by total sales   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years. 

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.