Pattern #113: More Or Fewer Plans Save Pattern Bookmark
Pattern Author:
Stanley Zuo
- Growth Product Manager @ Backstage
Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Remove: Plans Choice
This pattern raises the question whether it is better to show more or fewer plan choices to a potential customer.
Median Effects
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Engagement
Ex: Any Action / Visit
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Conversions
Ex: Signups, Leads
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Sales
Ex: Transactions, Upsells
(1 tests)
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Revenue
Ex: AOV, LTV
(1 tests)
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
Leaks
Netflix A/B Tests A Single Plan Recommendation And It Becomes Rejected
Netflix made a bold move and challenged their traditional 3 plan pricing page with a preselected single plan recommendation. Clear and equally balanced choice vs. a single mid tier plan. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.