Pattern #115: Pricing Comparison Table Save Pattern Bookmark
Pattern Author:
Arthur Sparks
- COO @ PrepAgent
Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Pricing Table Friendly Comparisons
This pattern asks the question whether it better to list out plan features repeatedly under each plan, or whether plan features should only be listed out once and referenced using visual cues such as checkmarks (hopefully for easier comparison).
Median Effects
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Engagement
Ex: Any Action / Visit
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Conversions
Ex: Signups, Leads
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Sales
Ex: Transactions, Upsells
(1 tests)
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Revenue
Ex: AOV, LTV
(1 tests)
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
Leaks
Netflix Keeps Its Older Price Comparison Table And Rejects Their New Layout In This A/B Test
Netflix has been experimenting with the layout of their pricing plans. Challenging the more traditional pricing comparison table, instead they a/b tested three self-contained pricing plan tiles. This newer version however ended up being rejected as we noticed. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.