Pattern #16: Welcome Mat - Partial Save Pattern Bookmark
Pattern Author:
Jakub Linowski
- Founder & Editor @ GoodUI.org - Inspired by Sumo.com
Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Add: Headline Benefits
The pattern starts at the top of a landing page with a partial interstitial that precedes the main content. The content is seen below and is not covered up. At the top of the welcome mat is a clear headline.
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Add: Call To Action
The headline is followed by either exposed form fields or a button leading to a form.
Median Effects
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Engagement
Ex: Any Action / Visit
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Conversions
Ex: Signups, Leads
(2 tests)
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Sales
Ex: Transactions, Upsells
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.