Pattern #27: More For Less Headline Save Pattern Bookmark
Pattern Author:
Jakub Linowski
- Founder & Editor @ GoodUI.org
Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Add: High Numerical Value Anchoring
This headline begins by framing a beneficial action with a high numerical reference (X). This first number may reference things such as: usage frequency (do something 500 times), impact (do something to save yourself 10,000 of hours), or an amount (do something with 5,000 things).
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Add: Lower Price Point Anchoring
The second part of the sentence references a price point (Y) which has to be lower than the original number (X). As a result of this setup, the headline makes use of anchoring which sets up a comparison between the higher number and a lower price point.
Median Effects
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Engagement
Ex: Any Action / Visit
(2 tests)
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Conversions
Ex: Signups, Leads
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Sales
Ex: Transactions, Upsells
(2 tests)
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.