Pattern #34: Open In A New Tab Save Pattern Bookmark

Pattern Author: Grzegorz Jancewicz - Tech Lead @ Akademia Fotografii

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-1
0
+1
+2
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+5
Almost Certain Winner
Open In A New Tab

  1. Add: Opening Links In New Tab

    This pattern suggests to open links in new tabs. Perhaps it makes recall a little easier with a
    visible trail of all detailed results.

     

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

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Conversions

Ex: Signups, Leads

(3 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test #220 Tested on An Anonymous Site Jan 18, 2019

Find Out How It Performed With 55,703 Visitors

Listing Desktop

  •  

  • Measured by successful applications   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).

Get Access To See The Test Results

Test #209 Tested on Vivareal.com.br by V. Barros Peixoto Vinicius Nov 12, 2018

Find Out How It Performed With 778,955 Visitors

Listing Mobile

  •  

  • Measured by lead form submissions   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

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Test #118 Tested on Akademiafotograf... by Grzegorz Jancewicz Grzegorz Oct 01, 2017

Find Out How It Performed With 3,923 Visitors

Product

  • Measured by any course page visits   |   p-val (?)

  • Measured by successful form submissions   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.