Pattern #36: More Results Save Pattern Bookmark

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
More Results

  1. Add: More Results Choice

    This pattern simply suggests to show more results on a listing page.

Median Effects

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Engagement

Ex: Any Action / Visit

(2 tests)

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #36: More Results
Was Tested On Msn.com by Ronny Kohavi

Test #205 Tested on Msn.com by Ronny Kohavi Ronny Oct 25, 2018

Find Out How It Performed

Home & Landing

  • Measured by clicks per user   |   p-val (?)

  • Measured by page views by user   |   p-val (?)

Zoom In
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A
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B

In this experiment, the carousel items were increased from 12 to 16.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #119 Tested on Vivareal.com.br by Rodrigo Maués Rodrigo Nov 01, 2017

Find Out How It Performed With 2,452,622 Visitors

Listing

  • Measured by visits to any property page   |   p-val (?)

  • Measured by successful lead form submissions   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Leaks

Leak #30 from Booking.com   |   Oct 28, 2019 Home & Landing

Booking's Homepage Carousel Experiment Fails As Predicted

A - Sep 25, 2019 IMPLEMENTED
B - Sep 25, 2019

I was glad to detect this carousel experiment that Booking recently ran on their homepage because we've already seen similar experiments fail in the past. Instead of showing 5 location tiles, they tested a version that only showed 3 tiles at a time with an ability to slide for more - a carousel. It wasn't the automatic slider type that would unleash the wrath of Karl Gilis, but it was a user-invoked slider nevertheless. View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.