Pattern #40: Blurred Product Background Save Pattern Bookmark

Pattern Author: Mike Smith - Head of Growth @ Rollbar

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Blurred Product Background

  1. Replace: Background With Blurred Image Curiosity

    Instead of placing a signup form on a solid background, the form is placed on top of a blurred application or product screenshot. This subtle cue might reinforce the reason for signing up visually, while communicating that the end goal is just one click away.

Median Effects

?

Engagement

Ex: Any Action / Visit

(1 tests)

?

Conversions

Ex: Signups, Leads

(4 tests)

?

Sales

Ex: Transactions, Upsells

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #40: Blurred Product Background
Was Tested On Yummly.com by Kimberly Cheung

Test #206 Tested on Yummly.com by Kimberly Cheung Kimberly Oct 25, 2018

Find Out How It Performed With 138,106 Visitors

Signup Desktop, Mobile

  • Measured by clicks on any element   |   p-val (?)

  • Measured by completed registrations   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #198 Tested on Bomgar.com by Lee Elkins Lee Sep 03, 2018

Find Out How It Performed With 1,893 Visitors

Signup Paid Desktop

  •  

  • Measured by complete signups   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Test #126 Tested on Rollbar.com by Mike Smith Mike Nov 22, 2017

Find Out How It Performed With 2,205 Visitors

Signup

  •  

  • Measured by successful form submissions   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Test #32 Tested on Over-blog.com by Tael Pinault Apr 20, 2016

Find Out How It Performed With 7,233 Visitors

Signup Desktop

  •  

  • Measured by form submits   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.