Pattern #47: Benefit-Lead Labels Save Pattern Bookmark

Pattern Author: Andrew Chak - Head Of Design @ Wattpad

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Benefit-Lead Labels

  1. Add: Benefit Labels Before Product Names Benefits

    This is a simple pattern which suggests to precede any product names with a benefit statement. How will a product name help your customer? What will the product make faster, better or more cost effective? The product name is still important and therefore also shown right after the benefit.

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.