Pattern #52: How It Works Save Pattern Bookmark

Pattern Author: Vlad Malik - UI Analyst & Interaction Designer

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
How It Works

  1. Add: Sequence Of Explained Steps Explaining

    This pattern aims to explain what a user ought to do in order to accomplish a goal. The assumption is that knowing each step is important and has value.

Median Effects

?

Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

(2 tests)

?

Sales

Ex: Transactions, Upsells

(1 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #52: How It Works
Was Tested On Trydesignlab.com by Will Anderson

Test #200 Tested on Trydesignlab.com by Will Anderson Will Sep 14, 2018

Find Out How It Performed With 33,802 Visitors

Home & Landing Desktop, Mobile

  • Measured by completed signups   |   p-val (?)

  • Measured by course enrolments (paid)   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #23 Tested on Checkineasy.com by Justin Baer Oct 01, 2015

Find Out How It Performed With 4,743 Visitors

Home & Landing

  •  

  • Measured by visits to post-signup   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.