Pattern #59: Inverted Or Consistent Button Styles Save Pattern Bookmark
Pattern Author:
Nicholas Evans
- Director of UX @ Reverb
Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect
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Consistent Button Styles Consistency
The pattern suggests to use consistent button styles instead of mixed or inverted styles. A consistent button style looks the same across a complete page. Alternatively, a mixed use button style breaks away from this convention. For example, the A version on the left has inverted colors bringing more attention to the background itself than the button.
Median Effects
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Engagement
Ex: Any Action / Visit
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Conversions
Ex: Signups, Leads
(1 tests)
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Sales
Ex: Transactions, Upsells
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.