Pattern #60: Repeated Bottom Call To Action Save Pattern Bookmark

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Repeated Bottom Call To Action

  1. Bottom Call To Action Repetition

    The idea of this pattern is to repeat your call to action at the very bottom of your page. This way if a person is reading a longer screen, and they get to the bottom, they are reminded once to more take an action.

Median Effects

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Engagement

Ex: Any Action / Visit

(3 tests)

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Conversions

Ex: Signups, Leads

(2 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #60: Repeated Bottom Call To Action
Was Tested On Mt.com by Vito Mediavilla

Test #212 Tested on Mt.com by Vito Mediavilla Vito Dec 04, 2018

Find Out How It Performed With 26,467 Visitors

Product Desktop, Mobile

  • Measured by lead form visits   |   p-val (?)

  • Measured by form submits on next page   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

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The Same Pattern Was Also Tested Here

Test #156 Tested on Mt.com by Vito Mediavilla Vito Feb 25, 2018

Find Out How It Performed With 27,048 Visitors

Listing

  • Measured by lead form visits   |   p-val (?)

  • Measured by form submits on next page   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

Get Access To See The Test Results

Test #46 Tested on Hylokusa.com by Julian Gaviria Julian Feb 01, 2017

Find Out How It Performed

Product

  • Measured by clicks on any 3 calls to action   |   p-val (?)

  •  

Zoom In
  • (?)% ((?) successes out of (?) visits)
  •  
A
  • (?)% ((?) successes out of (?) visits)
  •  
B

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.