Pattern #63: Trust Seals Save Pattern Bookmark

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
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-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Trust Seals

  1. Security & Trust Elements Reassurances

    This pattern suggests to communicate trust and security elements on a checkout screen. Some of the possible ways include: SSL references, security badges, and/or credit card & payment method brand elements.

Median Effects

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Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

(1 tests)

?

Sales

Ex: Transactions, Upsells

(3 tests)

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #63: Trust Seals
Was Tested On Menufy.com by Aleksandr Elesev

Test #51 Tested on Menufy.com by Aleksandr Elesev Aleksandr Oct 20, 2016

Find Out How It Performed With 14,269 Visitors

Checkout Desktop, Mobile

  •  

  • Measured by visits to thank you page   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #171 Tested on Sjvc.edu by Phillip Barnes Phillip Apr 27, 2018

Find Out How It Performed With 1,197 Visitors

Signup Desktop, Mobile

  •  

  • Measured by for submits   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Test #158 Tested on Kenhub.com by Niels Hapke Niels Mar 11, 2018

Find Out How It Performed With 3,516 Visitors

Checkout

  •  

  • Measured by thank you page visits   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Test #159 Tested on Swimsuitsforall.... by Devesh Khanal Devesh Mar 11, 2018

Find Out How It Performed With 66,919 Visitors

Checkout

  •  

  • Measured by visits to thank you page   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.