Pattern #82: Onboarding Callouts Save Pattern Bookmark

Pattern Author: Marcos Ciarrocchi - Product & Growth Manager @ Yummly

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Onboarding Callouts

  1. Callout Explaining

    In this simple pattern, callouts are shown to first time users who haven't yet completed key tasks along the path of success.

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.