Pattern #89: Consistent System Fonts Save Pattern Bookmark

Pattern Author: Stuart Clarke-Frisby - Director of Design at Booking.com - Inspired by Booking.design

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

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Almost Certain Winner
Consistent System Fonts

  1. System Fonts Load Time

    This pattern suggests to use a consistent modern system font instead of a mix of embedded fonts. The potential benefits of this include: greater legibility and faster load times. (Also read: Implementing system fonts on Booking.com — A lesson learned.)

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.