Pattern #99: Progress Bar Save Pattern Bookmark

Pattern Author: Alexander Krieger - CPO @ Volders

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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-2
-1
0
+1
+2
+3
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Almost Certain Winner
Progress Bar

  1. Showing Progress Recognition

    This simple and popular pattern suggests to show a progress bar for multiple step forms.

Median Effects

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Engagement

Ex: Any Action / Visit

(1 tests)

?

Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

(3 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Test #267 Tested on Backstage.com by Stanley Zuo Stanley Nov 05, 2019

Find Out How It Performed With 8,552 Visitors

Checkout Mobile

  • Measured by visits forward or backwards   |   p-val (?)

  • Measured by checkouts   |   p-val (?)

Zoom In
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
A
  • (?)% ((?) successes out of (?) visits)
  • (?)% ((?) successes out of (?) visits)
B

A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.

Get Access To See The Test Results

Test #229 Tested on An Anonymous Site Mar 08, 2019

Find Out How It Performed With 11,214 Visitors

Checkout Desktop, Mobile

  •  

  • Measured by total sales   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Test #228 Tested on An Anonymous Site Mar 05, 2019

Find Out How It Performed With 12,961 Visitors

Checkout Desktop, Mobile

  •  

  • Measured by total orders   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

Get Access To See The Test Results

Test #227 Tested on Volders.de by Alexander Krieger Alexander Mar 04, 2019

Find Out How It Performed With 11,418 Visitors

Signup

  •  

  • Measured by total leads   |   p-val (?)

Zoom In
  •  
  • (?)% ((?) successes out of (?) visits)
A
  •  
  • (?)% ((?) successes out of (?) visits)
B

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

  1. Fill out the termination
  2. Send termination
  3. Proof of termination

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.