All 116 Patterns

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Pattern #56: Hover Button Bookmark

By Rodrigo Maués · Head of Product Design @ Anheuser-Busch InBev

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing
Hover Button View Pattern & 2 Tests

Pattern #55: Big Photo Testimonial Bookmark

By Vlad Malik · UI Analyst & Interaction Designer

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Product
Big Photo Testimonial View Pattern

Pattern #54: Click-Here-Benefit Button Bookmark

By Joanna Wiebe · Conversion Copywriter @ Copyhackers.com

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
Click-Here-Benefit Button View Pattern

Pattern #53: Problem-Solution Headline Bookmark

By Niels Hapke · CEO @ Kenhub

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing
Problem-Solution Headline View Pattern & 1 Test

Pattern #52: How It Works Bookmark

By Vlad Malik · UI Analyst & Interaction Designer

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
How It Works View Pattern & 2 Tests

Pattern #51: Shortcut Buttons Bookmark

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Pricing, Signup
Shortcut Buttons View Pattern & 2 Tests

Pattern #50: Autoplay Video Bookmark

By Martin Wong · Director or Marketing @ Examine.com

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Thank You
Autoplay Video View Pattern & 1 Test

Pattern #49: Above The Fold Call To Action Bookmark

By Daniel Shapiro · Co-Founder @ Designlab

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Product, Home & Landing, Listing
Above The Fold Call To Action View Pattern & 7 Tests

Pattern #48: Anchored Discount Bookmark

By Carl Muszynski · Head of UX @ Conversionista!

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
Anchored Discount View Pattern

Pattern #47: Benefit-Lead Labels Bookmark

By Andrew Chak · Head Of Design @ Wattpad

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
Benefit-Lead Labels View Pattern

Pattern #46: Pay Later Bookmark

By Daniel Shapiro · Co-Founder @ Designlab

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Checkout, Product
Pay Later View Pattern & 3 Tests

Pattern #45: Benefit Bar Bookmark

By Viljo Vabrit · Managing Director @ ConversionXL Agency

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Checkout, Listing, Global
Benefit Bar View Pattern & 5 Tests

Pattern #44: Auto Focused Form Field Bookmark

By Marcos Ciarrocchi · Product & Growth Manager @ Yummly

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
Auto Focused Form Field View Pattern

Pattern #43: Long Ad Titles Bookmark

By Ronny Kohavi · Technical Fellow and VP, Analysis and Experimentation @ Microsoft

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing
Long Ad Titles View Pattern & 1 Test

Pattern #42: Countdown Timer Bookmark

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing, Product, Checkout
Countdown Timer View Pattern & 3 Tests

Pattern #41: Sticky Call To Action Bookmark

By Carl Muszynski · Head of UX @ Conversionista!

Based on 7 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Product, Content, Global
Sticky Call To Action View Pattern & 7 Tests

Pattern #40: Blurred Product Background Bookmark

By Mike Smith · Head of Growth @ Rollbar

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Signup
Blurred Product Background View Pattern & 4 Tests

Pattern #39: Product Size References Bookmark

By Karl Gilis · The G in AGConsult

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Product
Product Size References View Pattern

Pattern #38: Faded Background Form Bookmark

By Rodrigo Maués · Head of Product Design @ Anheuser-Busch InBev

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product
Faded Background Form View Pattern & 1 Test

Pattern #37: List Vs. Grid View Bookmark

By Rodrigo Maués · Head of Product Design @ Anheuser-Busch InBev

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing
List Vs. Grid View View Pattern & 4 Tests

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