4 Tests By 
Arthur Sparks
Tests
Test #289 on
Prepagent.com
by Arthur Sparks
Mar 23, 2020
Desktop
X.X%
Revenue
Arthur Tested Pattern #17: Least Or Most Expensive First On Prepagent.com
In this experiment, the order of pricing plans was rearranged as to show the most expensive one first.
Test #290 on
Prepagent.com
by Arthur Sparks
Mar 23, 2020
Desktop
X.X%
Sales
Arthur Tested Pattern #14: Exposed Menu Options On Prepagent.com
In this experiment, a simple pulldown menu (for US state selection) was replaced with all state options shown as selectable buttons. The states were also abbreviated.
Test #277 on
Prepagent.com
by Arthur Sparks
Jan 03, 2020
Desktop
X.X%
Revenue
Arthur Tested Pattern #115: Pricing Comparison Table On Prepagent.com
In this experiment, side-by-side plan features were aligned and changed to a comparison table with checkmarks for easier comparison.
Test #275 on
Prepagent.com
by Arthur Sparks
Dec 31, 2019
Desktop
X.X%
Revenue
Arthur Tested Pattern #114: Less Or More Visible Prices On Prepagent.com
In this experiment, all three prices of each plan were shifted higher for greater visibility.